It's Friday night and you go to bed early so you can wake up for tomorrow mornings online release of the shoe you've been waiting for.
Your alarm goes off at 6:30AM and you quickly get out of bed.
You log into Nike.com on your phone or computer and get prepared to buy the shoe right at release time.
Right as it turns to 7:00AM, there are two possible outcomes: Daymaker or Daybreaker.
First lets take a look at the Daymaker outcome. You simply refresh the page, then the shoe magically pops up and all you do is click "add to cart" and voilà, it's in your cart and you're just like..
You proceed through checkout feelin' like a million bucks
Finally, you complete the order, get your conformation email, and now you can go through the rest of your day feeling like you just won the lottery.
Of course, the Daymaker situation is always the desired outcome, but it typically isn't going to happen as often as you would like. Lets take a look at the Daybreaker outcome. This time when you refresh the page and click, "add to cart," this happens..
You wait for 30 dreadful minutes and still nothing has changed.
Even more time has passed and then the website informs you that the shoes are now out of stock which leaves you in disgust. Your whole day has been ruined by not getting the shoes.
Regardless of whether you got the pair of shoes or not, just remember to not get discouraged (even though it is easy to) and that more shoes will always release in the future.